Burnout In Advocacy Programs Is Not A Badge. It Is A Beacon.
If you work in customer advocacy, you have probably been called a warm hug in human form and a Swiss Army knife in the same week. You coach customers, soothe sales, brief execs, wrangle references and still find time to chase a case study. That devotion is why advocacy works. It is also why burnout […]
Introducing Employee Advocacy Without Forcing It: 5 Culture-First Ideas That Actually Work
There’s a moment every employee hates when someone in marketing says, “What if we just get employees to post about us on LinkedIn?” and suddenly half the organisation starts hiding behind their monitors. Not because they don’t believe in the brand, but because nobody wants to be turned into a walking billboard. That’s the core […]
Revenue Lego: Three Fixes When Sales and Marketing Might Collapse
My first guest podcast with Bill Maciatis was frankly the hottest topic that was the need of the hour, and has been a favorite with marketers and salespeople. If you have already tuned in, you know how I compared revenue alignment to building Lego bricks… it only works if the pieces click. But here’s the […]
10 Clever Ways to Start Your Customer Advocacy Program on Zero Budget
While I was recording my first podcast, it occurred to me that I can’t always expect someone to learn from my experience shared over 15-30 minutes in the first go and let them search for my specific episode each time. My audio lessons and interactions are designed to spark innovation and zeal within you, and […]
