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Customer Marketing Careers Brand Advocacy Strategies Loyalty-Driven Revenue Advocate-Led Growth Testimonial Storytelling EMPLOYER BRANDING Customer Marketing Careers Brand Advocacy Strategies Loyalty-Driven Revenue Advocate-Led Growth Testimonial Storytelling EMPLOYER BRANDING Customer Marketing Careers Brand Advocacy Strategies Loyalty-Driven Revenue Advocate-Led Growth Testimonial Storytelling EMPLOYER BRANDING

The podcast where customer marketers become bold strategists, and brand love turns into career gold.

Twice each month, I pour a hot cup of real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom. Whether you’re building brand love, growing community, planning loyalty programs, or pitching the power of a single review… I’ve got you.

This isn’t just a podcast. It’s a crash course in making marketing feel like your zone of genius with honest insights, career pep talks, and tactics that don’t just convert, they connect.

We’re brewing bold careers, bigger programs, and louder voices in a space that was always yours to own.

Level up your advocacy game with some of my guests have inspired incredible ideas

Twice each month, I pour a hot cup of real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom. Whether you’re building brand love, growing community, planning loyalty programs, or pitching the power of a single review… I’ve got you.

Industry experts you’d love

Bill Macaitis

Founder, SaaS CMO Pro

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Industry experts you’d love

Dave Hansen

Global Advocacy Manager, Siemens

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom. .

Industry experts you’d love

Katlin Hess

Director Customer Marketing, G2

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Industry experts you’d love

Pascale Royal

Director Customer Marketing, F5

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Industry experts you’d love

Debra Squyres

Chief Customer Officer, Bonusly

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Industry experts you’d love

Gabrielle Herrera

Sr. Marketing Manager &
Community Growth, HubSpot

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Industry experts you’d love

Paola Johnson

Head of Customer Marketing
(AMER & LATAM), Grafana Labs

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Paola

Industry experts you’d love

Irwin Hipsman

Founder, Repetitos

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Irwin

Industry experts you’d love

Shannon Howard

Senior Director of Customer and Content Marketing, Intellum

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Shannon

Industry experts you’d love

Zach Hawtof

CEO, Tightknit.ai

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Zach

Industry experts you’d love

Jeni Asaba

Senior Manager of Community and Advocacy, Jamf

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Jeni

Industry experts you’d love

Gianna Scorsone

Co-founder, Champion

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Gianna

Industry experts you’d love

Crystal Anderson

B2B Enterprise Customer Advocacy, Canva

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Industry experts you’d love

Mel Cornford

Customer Marketing & Advocacy Lead, Canva

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Mel

Industry experts you’d love

Rich Fitzmaurice

CMO-turned-entrepreneur, Paartner

Join me for a real talk on how customer marketers can go from behind-the-scenes to the front of the boardroom.

Rich Fitzmaurice
Paola
Irwin
Shannon
Zach
Jeni
Gianna
Mel
Rich Fitzmaurice

Hello . Hello . Hello

I’m, your customer marketing hype woman, coffee-fueled strategist, and podcast host with a passion for turning quiet marketers climbing the success ladder.

A girl with big-city energy and bigger dreams, from building customer loyalty campaigns in spreadsheets to consulting with global agencies for fun (yes, really), this podcast was born from a deep love of customer stories, career reinvention in customer marketing, and doing marketing that actually matters.

Customer advocacy strategies keep me up at night and yes I could talk about loyalty program ideas for hours, and if there’s one thing I’ll always cheer for, it’s marketers learning how to own their worth, their voice, and their value.

Whether you’re building brand love, growing community, planning loyalty programs, or pitching the power of a single review… We’ve got each other.

Let’s spill The Loyal-Tea Talks and build the customer marketing  career you were meant to have.

I’ve known Aparna for many years, and it’s been such a joy to see her evolve and enhance her skills consistently. From the very beginning, her energy and genuine passion for customer marketing has stood out. She’s always been someone who wants to help others succeed, and now with her podcast and upcoming courses, she will be sharing that same spirit on a vast platform. I must say that it is refreshing to see her thriving and inspiring others.

— Jennifer Susinski

Advocacy & CS Manager,
Advocacy Maven

I had attended Aparna’s workshop a while ago, and the way she explained the power of advocacy was unforgettable. She has such a knack for using real-life, day-to-day examples that help simplify concepts without losing their impact. Now with this podcast, she’s created a space where those lessons continue in bite-sized, insightful ways. It feels like having access to a mini masterclass every other week, and the best part, it’s free to access for anyone interested in this field.
— Mehak Rampal

Advocacy & Influence Lead,
L’Oréal India

I’ll be honest, as someone in sales, I wasn’t sure what I’d get from a podcast on customer marketing. But her perspective is new. She highlights how customer advocacy doesn’t just sit in marketing, it influences sales, and even product. The way she connects all the dots makes me rethink how I approach my own role. I find myself tuning in regularly as there’s something valuable I can apply.

— Hendric Marville

Sales Manager,
Pissup Tours

Her podcast is a must for anyone in customer marketing. Whether you’re just starting or have been in the field for years, it will open your eyes to new ideas. She is fun, approachable, and full of practical tricks. Keep a notebook handy to write tips that can make your day-to-day work more productive.

— Megha Jetley

APAC Customer Marketing Manager,
 Confluent

Let’s talk. To be sure your message doesn’t wander off into the digital wilderness, pop it into the form below. Prefer the classic route that might take longer to reach me? You can always send an email straight to: hello@aparnasharonisadass.com

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Hello
I am Aparna

Fondly called "Guddu", I’m a dog mom with a loud laugh. I am a builder of bold ideas, a learner for life, and the kind of workaholic who actually loves Mondays...

But hey, that’s enough about me, I want to know you more, Let’s start from here...